The New Politics Institute is Coming to Capitol Hill 7/20 to Help Progressives Master the New Tools and New Media of Politics

Want to learn how people involved in politics can better allocate their media dollar? Use blogs? Optimize search? Connect with young people? Make a mobile phone a tool for your message? Understand the exurbs? Reach Hispanics? Use influentials to spread the word about your work?

Then you will want to check out, the website of the New Politics Institute, a think tank helping progressives master today’s transformation of politics due to the rapid changes in technology, media and the demographic makeup of America.

Over the last year, NPI’s network of top professionals in these fields have developed a compelling body of practical, useful reports that will help you get your message out more effectively today. We’ve also put on a series of events in Washington DC, many of which can be watched on digital video that is archived on the website. Taken together, they form a very 21st century toolbox for progressives.

The next event on “The Powerful New Political Tools of 2006” will be Thursday, July 20th, at the Phoenix Park Hotel. The two-hour lunch program will feature short presentations about best practices from top innovators and experts in half a dozen critical areas:

Paid Search Advertising: With Jim Lecinski, Midwest Regional Director for Google, who will explain why Google sold $6 billion in paid search ads last year and how political actors can start to use this outlet too.

Viral Video on the Internet: With Julie Bergman Sender, a longtime motion picture executive and producer who produced the well-known viral video in the 2004 cycle starring Will Ferrell playing George W. Bush with horses on a ranch.

Blogs and Next Wave Internet Innovations: With Jerome Armstrong, coauthor of Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics, and the internet strategist for Governor Mark Warner.

Mobile Phone Media: With Tim Chambers, who recently served as Sony Corp of America’s Senior Vice President of Advanced Media Platforms and just started his own company, Media 50 Group.

Getting More from TV Ads: With Theo Yedinsky, NPI’s Senior Advisor, who will speak about shifting more ad spend from broadcast television to targeted cable buys.

Speaking in Spanish: With Simon Rosenberg, President of NDN who has been leading a national Spanish language media campaign using soccer and the World Cup.

Feel free to spread the word of this free lunch event to colleagues in the DC area. And if you won't be in DC next week, look for a video of the event off our website a few days later. In any event, you can always check out the tools in our tool box on our website.

There are a wide array of new tools and new media being used by early adopters in the public and private sectors that are totally ready for prime time in politics not someday, not next year, but right now. The more progressives who understand how to use them, the better. Please spread the word.


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