"Group to register young Latinos to vote through text messages"

I guess this entry could also have been in the Hispanic / Latino category as well... In prepping for the upcoming NPI event I found this news story from the Gannet News Service... Here are excerpts:

Group to register young Latinos to vote through text messages

WASHINGTON - Text messaging worked so well in rallying young Hispanics
to immigration protests this spring that political activists want to
apply the technology elsewhere: registering those young people to

The message is a simple one, said Maria Teresa Petersen, executive
director of Voto Latino, which plans to register at least 35,000 young
Hispanics nationwide through the text message initiative.

"You've marched," she said. "Now you've got to register and now you've
got to vote."

Voto Latino, founded by actress Rosario Dawson, is among a number of
political organizations targeting young Hispanics for voter outreach
efforts. The group plans to launch their initiative early next month...

"It's not just a question of who you can register now, it's who are
you influencing for the 2008 elections as well," said Antonio
Tijerino, president of the Hispanic Heritage Foundation...

Through text messaging, musicians at a concert, for example, can ask
their fans to text Voto Latino to register to vote. Those fans would
receive an immediate response from Voto Latino with instructions on
how to get a voter registration form.

They also could forward that message to their friends.

The use of the technology is even more prevalent among youth and
Hispanic cell phone users. About 65 percent of Americans between the
ages of 18-29 use text messaging; 54 percent of Hispanics use the
technology. By comparison, only about 35 percent of the general
population does, according to a recent study by the Pew Internet &
American Life project.

But despite the popularity of text messaging, political campaigns and
voter outreach groups have yet to tap the potential of the technology,
said Julie Germany of the Institute for Politics, Democracy and the
Internet at George Washington University...


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