Phoenix Park Hotel 520 N Capital St. NW Washington, D.C. 20001
Event Summary:
For most of the last 50 years, television has been the dominant medium of advocacy and politics in America. Partisan politics have been about 30-second spots and eight-second sound bites on the evening news. Most of the billions spent by advocacy groups, party committees and candidates every two years go on television, and most of that money, on traditional live broadcast television. Broadcast television was the filter through which politics was experienced by most Americans.
But that old world of traditional broadcast television is going through profound and historic change. The rise of a broadband-based global communications networks is challenging the monopolistic distribution of video long enjoyed by broadcast TV. Cable and satellite viewership overtook broadcast viewership seven years ago. Digital video recording devices, led by TiVO, are altering our basic relationship to TV in ways that are only beginning to be understood and are showing explosive growth. The day on which TV ads can be delivered to your cable or satellite box, individually tailored to you, is very near. And the velocity of this all this momentous change, is, if anything, increasing.
To reflect on all this and what it means for advocacy and politics, we've assembled three brilliant panelists, all with deep knowledge of the medium. For anyone in the business of progressive advocacy and communications, you won't want to miss this compelling NPI event this Thursday, April 24, on Capitol Hill in Washington, DC.
Todd Juenger leads TiVo’s Audience Research and Measurement business, which provides advertisers, brand groups, and programmers with detailed insight into how TiVo viewers consume and interact with television programming and advertisements. Todd led the development of Stop||Watch, the only ratings service to provide program and specific commercial ratings, on both a Live and Timeshifted basis. He also oversees TiVo’s internal market research and market testing activities.
Tara Walpert Levy oversees all day-to-day execution at Visible World, the market leader in advanced video advertising technology and services. Visible World offers a revolutionary platform that enables advertisers to create and deliver an intelliSpot™ -- an intelligent television commercial that automatically edits and swaps content on-the-fly, permitting advertisers to present the right message to the right viewer at the right time. Since joining Visible World in 2005, Ms. Levy has been instrumental in making Visible World the leading advanced video advertising platform for television distributors, programmers, and marketers. Under her leadership, Visible World has developed national television, local television, and online video partnerships with premiere media and technology companies such as Comcast, Time Warner Cable, Cablevision, Viacom, FOX, AETN, Doubleclick, and others. Over 200 advertisers rely on Visible World’s solution and tools to manage their campaigns and make real-time changes to offers, products, and creative content based on factors such as household profile, local geography, programming, time of day, and weather. Immediately prior to joining Visible World, Ms. Levy was an Associate Partner at McKinsey & Company, where she was a leader of the Global Media and Entertainment and Sales and Marketing groups.
Evan Tracey is the founder and chief operating officer of Campaign Media Analysis Group, a TNS Media Intelligence company. CMAG is the leading custom media research company for politics and public affairs advertising expenditure data. Since 1996, his clients have included major national trade associations, foundations, Fortune 100 companies, national media organizations, academic institutions, and hundreds of national, statewide and local political campaigns. Mr. Tracey is a member of the faculty at George Washington University Graduate School of Political Management and received an M.A. from George Mason University and B.A. from West Virginia Wesleyan College.
